It’s definitely pretty cool to be watching an NFL playoff game between your home state Indianapolis Colts and the Denver Broncos (not to mention Peyton Manning), then see a 30-second commercial for your product come on the screen. That was the case a little before 4:00 pm CST this afternoon when the new IBM Bluemix ad aired. And, more than just Bluemix as a whole being featured on TV — the Bluemix UI was also shown prominently!
That’s especially exciting for me because I’m the lead dev architect for the Bluemix UI and have been involved with it since we started the first prototypes two years ago. During that time, we’ve released the open beta last February, reached general availability at the end of June, and added a lot of awesome functionality over the rest of 2014. Along the way, there’s been lots and lots of IBMers (from both development and IBM Design) who have shed a lot of blood, sweat, and tears to make it all happen. Now, as we prepare for the upcoming IBM InterConnect 2015, it’s really gratifying to see these ads!
So, with that intro, I mainly wanted to share some of my favorite captures from the YouTube version of the video:
And, finally, I wanted to share a link to the video itself:
Winter is ramping up here in the Northern Hemisphere, and we wanted to give you some year-end Bluemix updates to help you warm up by the fire. So, we’re following the introduction of Bluemix London in November with some cool new features:
Translation of the Bluemix UI into 8 languages
Addition of starter apps for three new runtimes to the Catalog
Improved getting started info for apps
Increased limits for associating SSL certificates with your custom domains
Documentation updates including quick reference card, better integration of app context, improved search, and globalization support
Miscellaneous usability enhancements and bug fixes
Get the nearest postal address associated with the location by using the Pitney Bowes Reverse Geocoding service (UPDATE: now part of the APIs from Pitney Bowes service). This service provides a powerful API for looking up postal addresses based on GPS location.
Retrieve information about where someone could travel from a location, by using the Pitney Bowes Travel Boundary service. This service provides GPS coordinates for a “boundary” around a specified location that can be reached based on driving time or distance.
Provide worldwide statistics for recent and popular “check-in” locations (using the MapReduce capabilities in Cloudant).
Then, you’ll use this REST API as the basis for building two very different client apps:
We’ve got, not just one, but two big announcements for you in today’s blog:
With the introduction of Bluemix London, the original U.S.-hosted Bluemix has a European twin! This means you can exploit the power of Bluemix to deploy apps that run in the United Kingdom or the United States. With your existing account, you can easily choose to work with either region from both the Bluemix UI or the cf command line.
As an alternative to our two public deployments, we’re also introducing Bluemix Dedicated. This is a private Bluemix environment managed and hosted by IBM. By letting us do the heavy lifting, your development team is freed up to build apps rather than maintain hardware and software installations.